Friday, October 19, 2012

Europa City By BIG

Europa City will offer, on an unprecedented scale, a mix of retail, culture and
leisure around a defining theme: Europe, its diversity, its urban experiences
and its cultures. Rather than orienting Europa City towards the highway,
we propose to integrate it as the natural center of a new business district.
We propose an urban form that combines dense city with open landscape,
exploring the urban and green potentials of the site at once. We propose
a commercial city that becomes a gathering point for the surrounding
neighborhoods– a new kind of commercial center that is blended into the
urban texture, and includes rather than excludes the surrounding city.
The programs of Europa City are organized along an internal boulevard with
a mix of retail, entertainment and cultural programs on both sides. The
boulevard forms a continuous loop traveling through six different areas
themed as the various regions of Europe. The central boulevard becomes the
Ramble, the Regent Street and the Champs-Élysées of Europa city. Along
the boulevard, public bicycles and electric public transport bring visitors
quickly around. The circular street creates at the same time surprising spatial
experiences and a clear overview - It allows you to get lost, and still find your

PROJECT: Europa City
CLIENT: Groupe Auchan
COLLABORATORS: Base; Transsolar; Tess; Transitec
SIZE: 80 Ha
STATUS: In progress
PARTNER IN CHARGE: Bjarke Ingels, Andreas Klok Pedersen
PROJECT LEADER: Joao Albuquerque, Gabrielle Nadeau
TEAM: Maren Allen, David Tao, Salvador Palanca, Marcos Bano, Lucian Racovitan, Ryohei Koike,     
            Carnille Crepin, Elisa Wienecke, Lena Regal, Paolo Venturella, Tiina  Liisa Juuti, Jeff Mikolajewski