Saturday, August 22, 2009

Driving Gallery

The trade show presentation was dominated by the theme of BMW Efficient Dynamics. All vehicles in the BMW portfolio with this technology were presented stacked up on a high bay racking. The architectural form and enormous number of vehicles created an impressive image with a great long-distance effect.
Client BMW Group
Location Auto Salon, Geneve, Switzerland
Project-Team Bernhard Franken, Christoph Cellarius, Alexander Glaser, Isabel Strelow, Sarah Bolius, Cathrin Loose
Partner IBZ+L, Bluescope

Status realised 2008
Dimension 1200 m2


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