Monday, August 17, 2009


St. Georg is one of Hamburg’s most vibrant, diverse neighbourhoods, rife with trendy boutiques good restaurants, reputable theatres and inviting street cafés. The latest addition to the local scene is the new George Hotel, which adds a touch of old-school elegance to the hip and fashionable quarter.Interior designer Sibylle von Heyden of SynergyHamburg chose old, English-style social clubs as her inspiration for The George, combining classic sensibilities with modern design motifs. Accordingly, the hotel features a noble library, a smoker’s lounge complete with leather furniture, a sophisticated bar and an impressive restaurant serving Mediterranean fare. The George’s 118 rooms, five junior suites and two penthouses all come equipped with flat-screen TV, Internet access, mini-bar and safe, while three grand, timber-floored event rooms provide for all business and entertainment needs. And after a day out on the town shopping, site-seeing or admiring Hamburg’s charming Alster Lake – only a few minutes walk from the hotel itself – guests can relax at The George’s light-flooded rooftop spa, an urban retreat in the middle of the bustling Hanseatic City.
Architect: GRS Architekturbüro Reimer + Partner, Hamburg
Interior Design: SynergyHamburg, Sibylle von Heyden

Hamburg’s The George is a smart interpretation of an English-style social club, but here membership is not required. Injecting the classic sensibilities of English clubrooms with cutting-edge design motifs and stylish architecture, The George light-heartedly evokes the old, while lending a touch of timeless glamour to the new.Offering 118 impeccably dressed guestrooms, five suites and two penthouses, The George is an ideal space for those seeking the utmost in privacy. Conversely, the hotel also offers regally designed common spaces – standouts include the austere smoker’s lounge with striking leather furniture, handsome meeting rooms with dark timber flooring, a light-flooded rooftop spa, a restaurant-bar and a cosy, beautifully wallpapered library. All of the above offer visually varied takes on the hotel’s exclusive club-like atmosphere, and can even be hired for private events. Here, sleeping, meeting and dining are made to measure. The George is also a pioneer in the up-and-coming neighbourhood on whose border it is situated: buoyant and bustling, St. Georg is one of Hamburg’s most multifaceted, multicultural districts, where trendy boutiques and street cafés mix with remnants of the area’s slightly seedy past. The George is a shining example of elegant chic melding with the fashionable and funky; a brilliant symbiosis of liveliness and relaxation.


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